Plan Your Online Business
 Creating an Online Business Plan
 Registering Your Domain Name
 Obtaining a Merchant Account and Processing Payments in Real-Time
   
Build Your Online Business
 Creating Your Online Storefront
 Writing Your Product Descriptions
 Pricing Your Products
 Developing Privacy and Security Policies
   
Manage Your Online Business
 Keeping Your Site Fresh
 Managing Your Inventory
 Providing Customer Service
   
Promote Your Online Business
 Registering Your Site with Search Engines
 Issuing an Online Newsletter
 Offering "Freebies" and Contests
 Using Offline Promotions Methods
 Issuing Press Releases
 Starting an Affiliate Program
   
New Articles and Features
 Achieving High Search Rankings

Partnership:The Key to Success

The Inside Info on Merchant Accounts

 Visit the eCom Connection Archives
 
Partnership: The Cornerstone of E-Commerce Success
 

If you've done some checking, you know that establishing an e-commerce website that has the potential to achieve measurable success isn't cheap. Reputable e-commerce solutions companies regard $10,000 as an entry point for a small project, with most falling in the $20,000 to $30,000 range. This fact is the main reason most small businesses settle for less-than-professional solutions - and consequently - less-than-satisfactory results.

As a provider of online credit card processing services, PaymentOnline is uniquely positioned to view the difference that having a polished e-commerce website can make for an online business.

"Time and again, we observed a huge disparity in transaction volumes for clients that were offering essentially the same product to the same market," said Joe Hauser, VP of Business Development at PaymentOnline. "The only difference was the quality of their e-commerce websites - the look and feel of their web design and the functionality of their catalog and shopping cart. One instilled confidence in shoppers - the other put people on guard."


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In the interest of increasing client transaction volumes, PaymentOnline decided to form a web design division and begin offering complete professional e-commerce packages (which the company calls WebStores) to its clients. The WebStore package includes custom web design, hosting at an Exodus Internet data center, catalog and shopping cart technology, marketing assistance, and of course, PaymentOnline's real-time credit card processing service.

PaymentOnline has become so confident of its ability to boost sales through professional e-commerce design, it has introduced a Co-Op Program to reduce the WebStore's $10,000 price tag to as low as $2,500 - below the cost of development - for qualifying high transaction volume potential businesses.

"We came up with the Co-Op Program as a way to reduce the up-front cost of a custom-designed WebStore for businesses that we believe have the potential to do a high volume of transactions," said Hauser. "We're particularly receptive to companies selling niche products or taking a successful offline business on the Internet. Sometimes the decision to offer a Co-Op discount is made based largely on the enthusiasm and dedication of the business owner. If a company fits this model, we invite them to apply through our online application form."

"Once a company is accepted into the program, it becomes a business partnership in the truest sense. We collaborate on design and content, train them on the catalog management system - even provide marketing consultation and search engine registration once the site is up."

"It's the healthiest kind of relationship two companies can have - one in which there's a strong mutual incentive for achieving long-term success."

For more information on PaymentOnline's Co-Op Program, call their toll-free number at 1-877-376-5884 or visit http://www.paymentonline.com/co-op.html

Jane Pepperin is Webmaster at Early-Pregnancy-Tests.com
-- An Internet business using old-fashioned business values to succeed. Contact Jane at support@early-pregnancy-tests.com!