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If
you've done some checking, you know that establishing an e-commerce
website that has the potential to achieve measurable success isn't
cheap. Reputable e-commerce solutions companies regard $10,000
as an entry point for a small project, with most falling in the
$20,000 to $30,000 range. This fact is the main reason most small
businesses settle for less-than-professional solutions - and consequently
- less-than-satisfactory results.
As
a provider of online credit card processing services, PaymentOnline
is uniquely positioned to view the difference that having a polished
e-commerce website can make for an online business.
"Time
and again, we observed a huge disparity in transaction volumes
for clients that were offering essentially the same product to
the same market," said Joe Hauser, VP of Business Development
at PaymentOnline. "The only difference was the quality of
their e-commerce websites - the look and feel of their web design
and the functionality of their catalog and shopping cart. One
instilled confidence in shoppers - the other put people on guard."
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In
the interest of increasing client transaction volumes, PaymentOnline
decided to form a web design division and begin offering complete
professional e-commerce packages (which the company calls WebStores)
to its clients. The WebStore
package includes custom web design, hosting at an Exodus Internet
data center, catalog and shopping cart technology, marketing assistance,
and of course, PaymentOnline's real-time credit card processing
service.
PaymentOnline
has become so confident of its ability to boost sales through
professional e-commerce design, it has introduced a Co-Op
Program to reduce the WebStore's $10,000 price tag
to as low as $2,500 - below the cost of development - for qualifying
high transaction volume potential businesses.
"We
came up with the Co-Op Program as a way to reduce the up-front
cost of a custom-designed WebStore for businesses that we believe
have the potential to do a high volume of transactions,"
said Hauser. "We're particularly receptive to companies selling
niche products or taking a successful offline business on the
Internet. Sometimes the decision to offer a Co-Op discount is
made based largely on the enthusiasm and dedication of the business
owner. If a company fits this model, we invite them to apply through
our online
application form."
"Once
a company is accepted into the program, it becomes a business
partnership in the truest sense. We collaborate on design and
content, train them on the catalog management system - even provide
marketing consultation and search engine registration once the
site is up."
"It's
the healthiest kind of relationship two companies can have - one
in which there's a strong mutual incentive for achieving long-term
success."
For
more information on PaymentOnline's Co-Op Program, call their
toll-free number at 1-877-376-5884 or visit http://www.paymentonline.com/co-op.html
Jane
Pepperin is Webmaster at Early-Pregnancy-Tests.com
-- An Internet business using old-fashioned business values to
succeed. Contact Jane at support@early-pregnancy-tests.com!
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